Is this a baby iPod? This is a new simple MP3 player by SunConnection Japan, the SC-MP001W. You just need to insert your SD or MMC memory card into the provided slot and press the play button. It has a USB 2.0 connection for transferring files between your memory card and the computer. Upon a fully rechargeable battery, the device could stand up to 8 hours of MP3 playback. Just plug in your 3.5mm headset jack and enjoy your music! It weighs only 22 grams with the size of 40 x 40 x 13 mm. Available only in white, SC-MP001W will hit the Japanese store from July 27th with the price of 2,980Yen (USD26).

[via sunc]