Rollei, better known as the company that built the first electronically controlled medium format camera, today announced the all new Rollei da7325 Prego, a 7 Megapixel digital camera with a 3x optical zoom and 4x digital zoom. The Rollei da7325 Prego compact camera will be available from October 2006 and will have an estimated price of 199 euros.

Featuring a large 2.5-inch TFT color display, the camera boasts of a 7.24 pixels resolution and with it also offers seven resolution and compression settings (7M/ 5M / 3:2 / 16:9 / 3M / 1M / VGA). The camera comes with a Macro shooting function as well. Featuring a lens capable of focal range 6.2 - 18.6 mm (equivalent 37-112 mm 35 mm camera), it allows users to focus from a distance of 80 cm to infinity and features a macro setting for wide lens shooting from 15 - 100 cm and tele lens shooting from 40 - 100 cm. To give a glam touch to your photos, users get to choose from 11 pre-programmed scenes, like beach, Snow, Firework, Sunset and other motives.

The camera is capable of video capturing as well and all your video clips are supported under PAL or NTSC system. With a video out interface, one can easily connect the camera to your TV set and the USB interface ensures easy transfer of images to your PC, notebook or printer. The camera comes with a default 16MB of internal memory and images can also be stored on an external Secure Digital flash memory card. Other additional features include red-eye reduction, fill-in or slow-flash and self-timer.