Rollei is in the news one time or another, and this time it's because of its new Rollei da10 digital camera. A stylish, compact point-and-shoot camera, it comes in red (seen on the right) and usual silver bodies. The da10 sports a 1/2.5" 5 megapixel CCD and 3x optical/4x digital zoom.

As is the norm, it is equipped with a 2.5" preview LCD. Being compact, it's not thin on features: you get an integrated mic and speaker - good for recording and playback of voice memos. Video recording with audio is possible as well with the da10.

Targeted at newbies, this has a decent set of camera settings, although I would call it a bit incomplete. It has the usual built-in flash, automatic white balance along with manual/daylight/cloudy/tungsten etc. settings. Computer connectivity is via USB 2.0 interface. Thanks to the included NTSC/PAL interface, you can also connect it directly to a television.

No price has been made available for the Rollei da10 Digital Camera at this time but additional details are available from Rollei's website.