They've done it two years in a row. MSI Corporation's Mega Player 540 has been selected as an honoree for the iF Product Design Award for 2006 one of the most authoritative design award giving bodies.

The Mega Player 540 is an MP3 player that makes its global appearance this coming January at CES, after its launch in Taiwan last month. The player has a 4GB HDD to store all your music, photos and video. It has direct encoding capabilities for converting all your music to MP3 directly from a CD player. Although it can also play WMA files. You can preview JPEG photos with the built-in photo browser and M-JPEGs with its video player.

The device also includes an FM tuner and voice recorder and supports USB 2.0 transfer speeds. It is available in silver and white and retails for approximately $175. http://www.msicomputer.com / http://www.msi.com.tw/