Motorola RAZR Black Cell Phone
Motorola RAZR Black Brings Hollywood Chic to the Handset Line-Up at Cingular Wireless
Latest MOTO “must have” goes from red carpet to Main Street
Libertyville, IL and Atlanta –30th June 2005 – Motorola a global leader in wireless communications, and Cingular Wireless, the largest wireless carrier in the U.S., are once again raising the bar for mobile style – this time with a handset known as the Motorola RAZR Black – the “must have” sequel to the Motorola RAZR.
The Motorola RAZR Black debuted as an exclusive gift to Hollywood luminaries during the 77th Annual Academy Awards®. All directing and acting nominees, including Hilary Swank, Cate Blanchett, Jamie Foxx and Clint Eastwood, received the super-sleek handset in anticipation to the big event.
With a VGA camera, the Motorola RAZR Black leverages Cingular’s MEdia services like Picture Messaging and Cingular Sounds, enabling users to conveniently share pictures taken with the phone and easily download music¹. Cingular subscribers can take advantage of these MEdia services and save money by signing up for a MEdia bundle – a cost effective monthly package which includes Text, Instant and Picture Messaging as well as MEdia Net.
“Motorola RAZR Black is an exciting sequel to the original. Taking design cues from the wildly popular and revolutionary Motorola RAZR, the jet-black version introduces a new and sophisticated flare,” said Jim Wicks, vice president of consumer experience design at Motorola, Inc.
“We are excited to bring Motorola RAZR Black to market on the heels of the immensely popular silver version,” said David Christopher, vice president product management, Cingular Wireless. “With sleek sophistication, this sequel to the original delivers innovative style and compelling functionality, exclusively from Cingular.”
Aircraft-grade aluminum, magnesium and nickel-plated copper alloy metals comprise the handset’s slim silhouette. Video playback and integrated Bluetooth® wireless technology complement the Motorola RAZR Black feature set – creating a smart, chic and highly desirable communications device.
Get a Taste of Hollywood
Starting Friday, July 1, Cingular Wireless will begin selling the Motorola RAZR Black for $199.99 based on a two-year contract. The product will be made available to Cingular’s 2,600 company-owned stores, plus all of Cingular’s other distribution points which include authorized agent locations, national retail locations and cingular.com.
Make Your Mark
Beginning mid-July, Cingular Wireless customers will also have the option of personalizing their Motorola RAZR Black. For $19.99 plus shipping and handling, Cingular will engrave the battery door of the phone and ship it to the desired address within approximately 4-6 weeks. Engraving is limited to 20 characters and will be available to only the RAZR Black for now, but expect the silver RAZR option to be available in August. In a few weeks, Cingular customers will be able to visit www.cingular.com to place an order, or they can visit a store location where a Cingular representative can assist them in placing an order from the Web site.

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