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This page contains a single entry from the blog posted on June 23, 2006 12:33 AM.

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Looks like the LG Chocolate phone is going to make mobile history very soon ! According to the latest sales figures, the handset has sold more than one million outside Korea and giving the competition sleepless nights. This highly stylish phone was always in news for its funky and unique nickname and its slim ergonomics. IInfact its sold out in UK and people have to wait before shops restock . According to LG it looks good enough to eat just like a bar of chocolate and hence the nick name. Apart from the chic looks , the phone also boasts Li-ion batteries, Bluetooth, 1.3 MP camera and 240x320 pixel resolution TFT display at 262k colors. We will keep you update on the progress of this phone, till then have a KitKat!

“When we created the Chocolate phone we knew had a special product on our hands, but the scale of success after just one month of sale in UK has surpassed our expectations,” says Simon Hahm, President of Europe Business Division of Mobile Communications Company of LG Electronics. “Our retail partners around the world have completely bought into the phone’s ethos and appeal as a designer, desirable product and this has undoubtedly helped increase sales of the phone.”

"The LG Chocolate phone’s phenomenal popularity and success at launch is down to two factors, the fantastic look and feel of Chocolate and the innovative marketing activity based on in-depth research which looked at what modern consumers wanted from a mobile phone,” adds Chang Ma, Vice President of Marketing Supporting Team of Mobile Communications Company of LG Electronics. “By working internationally with opinion leaders including celebrities, bloggers and lifestyle and design media, LG rapidly established a ‘buzz’ about the Chocolate phone in advance of launch. This built up a solid relationship with both key media and consumers, the result of which is clear to see. The Chocolate phone is THE international handset of 2006.”