Zune might be in the thick of things at the moment, but Apple is doing its best to counter it. In the quest to counter the current scenario, Apple today announced that its teaming up with Air France, Continental, Delta, Emirates, KLM and United to deliver the first seamless integration between iPod and in-flight entertainment systems. Meaning, these airlines will begin offering its passengers iPod seat connections which power and charge their iPods during flight and allow the video content on their iPods to be viewed on the seat back displays. Well, this is literally testimony of the fact that iPOD still flourishes despite a scare or two from its rivals.