Hasselblad has the pleasure of being the first company to introduce the world’s first 48mm, full frame Digital Single Lens Reflex (DSLR) camera. The Hasselblad H3D totally raises the standard of digital photography to a new level with its pioneered system of communication between the lens and the capture unit. This enables precise excellence in a new level of sharpness and resolution.

This is a camera designed for the serious professional photographer. It is available in two models: one has a 22 Megapixel sensor, and the other a 39 Megapixel sensor. The 22 Megapixel gives file sizes of 4080 x 5400 pixels with 66MB average per average pic, and is capable of storing 66 images in its 2GB CF card. The 39 Megapixel also has a 2GB flash card, but can store 49 images at 5412 x 7212 pixels with 117MB per average pic.

The Hasselblad H3D uses the concept of full frame to achieve a unique level of image composition and control. The image sensors are at 48 x 36, the largest available, surpassing even the largest 35mm camera sensors. All this works together to insure that pixel-generated images are sharp, crisp, and well-lit.

The view finder uses V System technology in order to give the photographer the flexibility to choose between eye-level or waist-level viewfinders. In addition to this, the Hasselblad H3D also has Instant Approval Architecture (IAA) that is designed to simply the image selection process.

Other features include the ultra-focus, digital APO correction, as well as the Hasselblad Natural Color Solution. It also includes a compact 28 mm lens that was developed specifically for this camera. Camera capture rate is about 2 seconds, with an OLED 2.2 inch color display.

The Hasselblad is designed to connect to a PC via FireWire 800, and supports Mac OS X as well as Windows NT, 2000, and XP. So far there is no word on an exact price, but it should be around $30,000-40,000.