How many times have you felt bored listening to the same old ringing sound when you called someones phone? How would it feel to listening to the latest chart buster or your college anthem instead? Well, guess what - this is a huge market with a lot of potential out there.

Already popular in India "Ring-back tones", are now proving to be a smash a hit in the UK with Orange's Calling Tunes service. A unique way to personalize your mobile, you can order the preferred tune and it will be heard by the caller every time he or she calls you.

According to figures from Orange, they have had nearly 150,000 tune downloads from the start of 2006. If you are in the UK and would like to give it a try, access Orange. Each tone costs GB£2.50. One can only hope some genius in the USA and other Countries will start this to.