"The FinePix E900 caters to a new breed of digital camera users who seek a product that adapts to their individual interests and grows with them as their skill level increases," commented David Troy, Senior Product Manager, Consumer Products, Electronic Imaging Products Division, Fuji Photo Film U.S.A. "As with all of our products, Fujifilm is in tune with consumers needs and has taken strides with the new Fuji FinePix E900 to offer a camera that, with nine MegaPixels, has a powerhouse photographic engine in an ergonomic point and shoot design allowing users to take better pictures than ever before."

The Fuji E900 offers Fujifilm's innovative Real Photo Technology, which provides many benefits for the user, including faster operation, low noise processing, better low light shooting, and higher shutter speeds that minimize blurriness in photos at even the highest ISO setting of 800 with full resolution. In addition, fully automatic features on the Fuji E900 provide point-and-shoot simplicity, while manual and customizable feature settings provide additional control, particularly when combined with the power of optional lenses.

In addition to a convenient ergonomic travel-friendly design, the Fuji E900 offers a large 2-inch LCD screen making taking and sharing pictures easy. A mode dial provides easy access to advanced shooting modes and a 4x optical zoom, which can be enhanced with optional lens adapters, allows user to tailor each shot to their needs. Other versatile shooting functions include a live histogram display for exposure settings and a highlight warning function.