There is no denying the fact that digital cameras are one of the fastest- growing portable digital devices in the United States. Statistic wise, approximately 52 million households were projected to own a digital camera by the end of 2005 as estimated by the Photo Marketing Association (PMA). Nearly 70 percent of these high-drain devices use AA-sized batteries, fueling demand for more powerful digital camera batteries in this size.

Keeping this into account, Duracell today announced the introduction of PowerPix, a disposable digital camera battery that delivers up to twice as many pictures as an ordinary alkaline battery. Powered by advanced NiOx(TM) technology, this new battery is specifically formulated to meet the needs of today's digital camera users.

PowerPix will be available in February 2006 in mass market, drug, grocery and electronics stores throughout North America. The new battery will be sold in four- and eight-cell packs in AA size and four-cell packs in AAA size. The suggested retail price for a four-cell pack is $5.99.

Features:

Longer-lasting battery performance

Always ready disposable source of power

Please visit http://www.pg.com for further details.