At 8 o'clock on the 2nd of December, on the eve before the world's biggest telecommunications event ITU TELECOM WORLD 2006 opens in Hong Kong, China Mobile's first neon sign in Hong Kong SAR was officially switched on. The neon sign, located at Wanchai Ferry, measures a whopping 12m by 56m, it shows China Mobile's brand name in blue and white, its simple elegance added to the beauty of the splendid night view of Victoria Harbour.