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This page contains a single entry from the blog posted on May 12, 2006 3:29 AM.

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firstsonyalpha.jpgIt was a matter of time before Sony jumped in to the DSLR bandwagon, though why it took so much of time is beyond me. The company finally came clean with its DSLR which has been in the pipeline for quite some time and from the looks of it is a potential . The Alpha DSLR camera looks at the Konica Minolta for inspiration when it comes to design and Sony has confirmed that it will support all the lenses which were compatible with Minolta DSLR. The Sony Konica collaboration will be welcomed by many as both companies shares a common vision when it comes to the DSLR world. The name alpha was picked up by Sony because of what it implies. As many of you may be familiar alpha in Greek means new beginning or top quality and Sony promises that the DSLR will live up to its name. We for once can hardly wait and will keep you updated on this exciting development!

Via Engadget

“Firstly, although Sony is a newcomer to the field of SLR cameras, we are determined to win the trust and respect of users everywhere. This dedication will set us apart as one of the premier SLR camera makers. Second, we consider it of utmost importance to show the same respect for the traditions of the SLR camera culture as is shown for traditional arts like rakugo. This means making no compromises in delivering the high level of performance customers have come to expect. Finally, much as how the shin'uchi, the most artistically skilled and technically proficient of the performers, makes his appearance at the end of the show, we are entering the SLR camera stage later than other makers. This presents us with an ambitious target to shoot for, but we will demonstrate to our customers that it is a position we are worthy of."

Toru Katsumoto concludes: "Entering the SLR camera market entails a long-term commitment to customers, and my resolve here is unwavering. While camera bodies may change in style or features with the passage of time, lenses are lasting assets. Our division is fully committed to expanding and developing our range of lenses and accessories. Moreover, throughout Sony we are fostering a new generation of SLR camera enthusiasts who are eager to further improve on our success.