"Jawbone is the first Bluetooth headset that adjusts and optimizes both incoming and outgoing sound so you can conquer the problems of a noisy, unpredictable world," said David Christopher, Vice President, Product Management, Cingular Wireless. "Today's consumers may often find themselves having conversations in less than ideal environments. With Jawbone, our customers can now make phone calls comfortably in high-traffic, high noise locations. We are pleased to be the first wireless carrier worldwide to bring this unique, best-in-class product to market."

"With Jawbone, we set out to transform a technology product into a personal accessory," said Yves Behar, who joined Aliph as vice president and creative director while continuing to lead fuseproject, the San Francisco-based design studio he founded. "Jawbone's ergonomic and clean design enhances all aspects of the product experience: visual, tactile and auditory."