Relevantis Announces Map Advertising

Relevantis unveiled the first advertising platform supporting paid icons for interactive maps and navigation systems. The platform essentially places branded icons on the map, allowing customers to interact with advertisers at the touch of a button. The map publisher ends up getting a cut.

The platform supports placing an icon on the map, which the user can then interact with in a rich manner. You may receive a coupon from an advertiser, allowing you to call them directly or get directions. Advertisers are charged based on the number of impressions their icon receives, or the number of actions (an action can be click-for-coupon) enabled.

Not just mobile phone maps and in-car navigation systems, the platform works with desktop/online map products as well.

Relevantis