There is a new kind of modern marketing practice and it is known as Ringback marketing. Technically, it is what the term connotes. They replace the “ring” normally heard by a caller with granular targeted audio advertisements.

Imagine building your dream advertising platform by combining the best parts of all other mediums with subscriber-based data profiling and targeting, location-based marketing, high interactivity, real-time consumer engagement functionality, cross-platform campaign integration, incredible metrics, high conversion capability, and total cost control—all while protecting consumer privacy. RBT Ads offer advertisers all this and more.

The presentations will be held in the mobile marketing pavilion at ad:tech on April 22, 2009 at 4 p.m. and April 23 at 11 a.m.

(Source) Press