Radio Shack to Drop the Radio, Keep The Shack

By Chris - 08/04/2009 8:27:12 AM


For some reason Radio Shack is going through some rebranding process. The company shall not be known as Radio Shack anymore. Instead we’ll have to call it The Shack. Well actually Radio Shack will not change its name but only the brand image. But everyone that already got used to going to Radio Shack stores for various gadgets will keep calling it Radio Shack long after the brand change. What’s next? Could Best Buy be called The Buy? Or Circuit City, The City?

via Engadget

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Tags: Brand, Image, Radio Shack, The Shack



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