Play Dress-up With Modu

You know how little girls love playing dress-up with their dolls? This is pretty much like it, except it's more high-tech. Modu, an Israeli start-up company, is prepping for the release of their first phone in the market also named Modu. The Modu phone in itself is smaller than the iPod Nano with a small color screen and a very limited keypad. But that's the Modu's selling point. You see, at its size and its weight of 1.5 ounces, the Modu is designed to be inserted inside "jackets." Jackets are the outer part of the mobile phone which contains cell phone peripherals like cameras. In short, people will be able to sport a new look for their Modu every day if they want to. The company's projection is that it will sell the Modu accompanied by two jackets for US$280, although the price will be subsidized to also zero with a two-year contract or so. What a fantastic idea! And with the degree of importance people seem to put into aesthetics nowadays, we won't be surprised if the Modu turned out to be a hit.

The Modu's expected launch date is on October 1, 2008 in Italy, Russia, and Israel.

Check out Modu's web site.