Nintendo has a new DS Lite console for you. It comes in white and it has a Pink Ribbon model on the front cover. The ribbon is the symbol of support for the breast cancer awareness and research causes. For each purchase of the new DS Lite Nintendo will donate $5 to the Susan G Komen for the Cure cancer charity. Nintendo has promised at guaranteed $100,000 but the total donated amount will surely exceed that amount.

Considering that in Japan alone it’s estimated that 50,000 DS Lite are sold each week, Nintendo should donate quite a big sum.