Here’s quite the marketing stunt — If you’ve been paying attention you’ll know that not long after Google announced their free turn-by-turn navigation software, Nokia cut the price of their own GPS software, Ovi Maps, making it completely free.

Well, to market the software’s new non existent price, they have hoisted a giant arrow high above the Thames River in London. Now this may not seem very cool but the magic begins when you realize that you can actually text the sign with coordinates and a message and it will display said message and swing around to point to the supplied coordinates.

We’re not sure how accurate the sign’s pointing actually is but this is a very creative marketing tactic nonetheless. Check it out in the above video.

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