27 Nov 08 No more Nokia cellphones for Japan
In an expected move made by Nokia, they’ve decided to stop selling cellphones in the Japanese market. In other words: Sayonara Japan!
The reason to run away from this specific Asian market? How about a misereable 1% share? Yes, Nokia is rated that bad in Japan, but on the other hand the competition is very agressive, and there are a lot of other cellphone brands out there. The Japanese Nokia office will continue to work normally, and Softbank + DoCoMo will be the ones responsible for the mobile phones sales.
Timo Ihamuotila of Nokia, comments:
We have judged that we cannot continue to invest in product development just for Japan amid the current tough economic conditions.
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[...] have decided to stop producing mobile phones for the Japanese market, one of the most highly competitive in the world. Nokia have just 1% of the market share, so [...]