23 Feb 09 New Phone Brigade Program by ReCellular and Terracycle

In an effort to curb the rising problem of electronic waste from gadgets and mobile phones, ReCellular and Terracycle have launched a new program to help put old and unused mobile phones up for proper disposal and for a good cause at that.

By the end of the year, the partnership hopes to have over 1,000 brigades that collect and donate cell phones, raise funds for local causes and keep e-waste out of landfills. The companies have also committed to expand the relationship through additional upcycling opportunities in the future.

The partnership provides a convenient solution for TerraCycle to expand their upcycling efforts to include consumer electronics. TerraCycle first launched the Brigade concept in 2006, paying schools and non-profits to collect 20-ounce soda bottles.

TerraCycle’s Brigade concept quickly became a grassroots phenomenon, with more than 20,000 participating locations by the end of 2008. In just two years, the programs raised more than $100,000, primarily donated to public-school organizations, and rescued and reused tens of millions of soda bottles, yogurt cups, and snack wrappers.

(Source) Press

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Tags: brigades, Cell Phones, consumer electronics, electronic waste, gadgets, landfills, mobile phones, recellular, terracycle