Businesses and companies need all the help that they can get these days and apparently this new solution from Motorola will further aid them in their daily operations. The Motorola FX7400 series provides maximum functionality in a sleek package that is less than half the size of traditional fixed RFID readers, making it ideal for retail stores, offices, and other customer-facing or business environments.

Motorola’s new cost-effective, high-performance fixed RFID reader is built on a new platform that supports Gen 2 technology and is capable of hosting third-party, customer-driven embedded applications to meet the growing requirements of enterprises.

As a compact, lightweight, unobtrusive RFID reader, the FX7400 can be installed under point-of-sale counters, behind walls or on ceilings - providing an ideal solution for item-level tracking, retail inventory management, file tracking and asset management applications in environments where performance and a small footprint are critical.

For retailers, this new reader will help improve employee productivity, reduce cycle count times and decrease out-of-stock items in order to improve operations and increase sales. The FX7400 series complements Motorola’s existing portfolio of industrial solutions and opens a new window of opportunity for retailers and businesses to implement RFID. Motorola intends to broaden this business-class portfolio with additional reader options in the future.

The Motorola FX7400 fixed RFID reader will be available through Motorola PartnerSelect members and Motorola sales. It is expected to be available in the U.S. and Europe in the third quarter of 2009 and globally by the end of the year.

(Source) Press