Motorola Promises No More One-Hit-Wonders

Motorola Executives promised to break the company out of its trend of "one-hit-wonders" and successfully release a series of innovative cellphones that will have continuity and success in the market. Motorola has been notorious for releasing products that becomes a big hit but later on fail to continue. An example for this of course is the RAZR, which up until now, has not been followed by another product.

They had no new products to unveil at the company's annual analyst meeting in New York, however, they are promising some announcements next month. On the defensive after a year of turmoil and subpar sales, Motorola's leaders said they were continuing to cut costs even with its share of the world handset market down to 14.6 percent from 21.9 percent a year ago, according to Gartner Inc. Motorola's handset unit, its largest, has been struggling after more than two years of phenomenal Razr sales that fell off sharply starting late last year. Earlier this year, the Schaumburg, Illinois-based company warned the cellphone segment would be unprofitable until at least next year.

But it has yet to come up with a worthy successor to the Razr in a market now dominated by Apple Inc's iPhone. Motorola is in the process of introducing the Razr 2, although it is not expected to come anywhere near the

success of the original phone.