Don’t be surprised if you are offered another type of service in the form of video services for your mobile phones by your provider soon. And if so, you can be sure that this was made possible with this new on-device video entertainment solution announced by Mobixell Videon.

Mobixell’s Videon(TM), which is commercially installed at various mobile operators around the world, enables the delivery of new video services from Video on Demand and live channels to internet video, over a vast variety and diversity of mobile devices, domains and networks, simply and at optimum quality.

The advantages of Videon(TM) version 3.0 are the integration of a mobile internet gateway, an acquisition system, ad injector, streaming server and bit rate adaptation technology - all in one product.

For end users, the solution will deliver a more complete, personalised experience all delivered at optimum quality, which will enable the mobile TV experience to evolve from ‘passive zapping’ to ‘active browsing’.

The Mobixell Videon platform is built to support the business model of ad-funded TV services by providing real-time targeted advertising injection: Videon is already integrated and deployed in commercial service with Mobixell’s Ad-It(TM) ad server.

(Source) Press