09 Dec 09 Mobile Phone Users Willing to Pay for Mobile Apps
According to a recent survey made by Samsung to Mobile Phone users located on the UK, France, and Italy, they are willing to pay more than €5 for each download per application. This only shows the potential of this market that is still on its early stages but will surely get hit by a big boom in the upcoming months.
The survey concluded that 42% of the users that participated in research are willing to pay more than €5, and also had some details about the type of applications that users want: in first place comes travel and navigation apps with 34%, while in second comes photography with 12%, and in third spot the work related stuff (11%), and in last place with 9% comes shopping.
A strange detail is that gaming applications are more popular among women than men, with 70% and 57% respectively.
Hosoo Lee of Samsung, comments:
Our findings show the vast potential of the applications market and the huge untapped revenues, driven by high levels of consumer demand,
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Tags: applications, mobile phone appls, Samsung
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