According to a recent study made by RAJAR - Radio Joint Audience Research - on the UK there is an obvious increase in the number of people that listen to radio on their cellphones.

Just so you can have a better idea, here are some numbers:

- increase of 7,5% on young people (+15) when comparing to the 3Q of last year - making the total number 6.9 million;
- increase of 8,3% on young adult (15-24) when comparing to the same period of 2008;
- the total number of radio listeners is 45. million, or in other words, 89,2% of the UK population;