Microsoft has been craving for a piece of the search business for quite a while now. It tried and failed a number of times to purchase Yahoo and since that deal never took off Microsoft decided to create its own search engine from scratch. That’s how Bing came to life.

Microsoft’s Bing will fight against Google for search dominance. Microsoft will invest an impressive $80 million in advertising the new search engine. Will Microsoft succeed? Will we bing stuff instead of simply googling it? Will Apple even show up in Bing searches?

via advertising age

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