When it comes to whipping up marketing projection and strategies, any businessman or marketing executive will tell you that forecasting and data gathering will be among the essential factors before a person can immediately come up with a marketing plan. But now, these two strategic factors may yet become easier to handle as Ad-ology unveils the Marketing Forecast iPhone application which aims to speed up the research, news and trends which make up the external factors of doing business.

The Marketing Forecast iPhone app provides a compilation of the latest forecasts, challenges and opportunities for a particular region. Featured information includes advertising revenue, category sales, marketing activities, and consumer spending, plus other insights and news about advertising, branding, and digital marketing.

The app is now available for download at the Apple iTunes store for free.

(Source) Press