Market Expectations for Apple's iPhone

Apple will soon be entering the cellular handset market in June for the first time with the launch of the highly anticipated iPhone. The phone is expected to be extremely successful and will capture a large percentage of the cellphone market. To shed a little light on how Apple’s iPhone will perform, Markitecture set out a national survey with a sample of 1,300 responsible cell phone owners. Statistics showed that 77% of respondents familiar with Apple’s iPhone. 83% of respondents that where very familiar with the iPhone had an overall excellent impression with the product. When asked the likelihood of buying the iPhone within the next year, numbers dropped to a low 6%, with 2/3 of the respondents giving a zero chance of purchase. Pricing was a top reason for not purchasing the iPhone. Although anticipation is extremely high for the iPhone, will it really grab ahold of the cellular market like some expect?