LG Electronics looks like they will put up the stakes as far as style is concerned for the LG Rumor2 as it has announced a partnership with fashion icon Heidi Klum. As part of the partnership, LG is unveiling personalized back plates for their recently released LG Rumor2, which is available exclusively through Sprint.

Heidi Klum, in her role as LG’s Ambassador of Style, lent her expertise to design five back plates and skins that express her personal style. Like Heidi, consumers can express their individual style and unique personalities by customizing their LG Rumor2.

The partnership includes an advertising campaign, online webisodes, and a consumer promotion. The eight webisodes will be hosted by Heidi Klum and will live on www.lgrumor2.com. Here, aspiring fashionistas will have the opportunity to win a seat at Heidi’s Style Council where they will design the next LG Rumor2 back plate. They will be judged on their creativity and design execution. The winner will have their design featured in the exclusive collection, alongside Heidi Klum’s creations.

LG and Sprint are proud to offer consumers LG Rumor2, which is an updated version of one of their most popular messaging devices - LG Rumor. LG Rumor redefined the category by bringing a fashion based, affordable full QWERTY device to the market.

(Source) Press