LG Electronics and VH1 Save The Music Foundation have joined forces in a one-year, mult-faceted partnership to promote the importance of music. The partnership will include check presentations at public schools around the county and a national year-long advertising campaign — ‘Come Together’ — that was funded by LG Mobile Phones to raise awareness about music education and the positive impact it has on children’s lives.

LG Mobile Phones will officially kick-off the partnership by presenting a check to the VH1 Save The Music Foundation for $150,000 on March 5th at a public school in New York City. Grammy Award winning rapper and star of Law and Order: SVU, Ice-T will speak to students about the role music has played in his life and Grammy Award winning artist Chrisette Michele will perform a song in support of the LG Mobile Phones and VH1 Save The Music partnership.

Executives from all organizations will attend the event, including Executive Director of the VH1 Save The Music Foundation Paul Cothran, and Senior Director of Marketing Communications for LG Mobile Phones Tim O’Brien.

(Source) Press