No other than fashion icon Heidi Klum is leading the charge to promote new design backplates and skins of the LG Rumor 2. The five new designs demonstrate how consumers can express their personal style with their mobile phones. The new designs will be unveiled alongside separate exhibits at the event which portray the essence of the designs.

In conjunction with this campaign, Heidi will also host eight webisodes, featuring aspiring fashionistas vying for the chance to win a seat at Heidi’s Style Council. They will be judged on their creativity and design execution. The winner will have his or her design featured in the exclusive collection, alongside Heidi’s creations.

(Source) Press