LG Electronics and 20th Century Fox and Lightstorm Entertainment have come up with a joint partnership to market the LG eXpo and the upcoming adventure film from James Cameron, Avatar. This includes a TV spot where the Avatar movie trailer is being projected using the LG eXpo through its highly touted detachable mobile projector.

Additionally, LG developed an interactive micro site which includes exclusive movie content, as well as the launch of an exclusive joint-sponsored Facebook page between FOX and MTV.

(Source) Press

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