The new “I’m a PC” campaign from Microsoft turned really funny today. It has beaten Jerry’s efforts to talk about nothing Microsoft with Bill earlier on. How are they funnier? Well it appears they were made on a Mac according to metadata within the creative copy images. A Mac with Adobe’s CS3 software suite were used to create the commercials. No PC OS or PC graphic tools were involved.

Do you think that this was just a evil rumor? Well Microsoft, in a panic attack, removed the metadata, thus confirming it’s all real. Not a smart move there Ballmer, but then again we weren’t waiting for one. Instead of denying everything and ditching the body screaming at the guy that did this in private, while paying him enough money to keep it all secret, you managed to make it all official. Were you to leave everything like that, we could have all concluded this was all a prank from some Apple fan.

But wait, the best is for last. The Crispin Porter ad agency, you know, the ones that created the Microsoft ads had the following job position:

Did you dream of harnessing telekinetic power as a child? Did you stare at your Transformers lunchbox for hours on end in a desperate attempt to invoke even the slightest fit of movement? Did you wise up, get a Mac and a lifetime subscription to Adobe, and send your lunchbox on an exploratory mission to the Martian poles or the strip club down the street? If so, do you think you could send us your portfolio?

Turned into this:

Did you dream of harnessing telekinetic power as a child? Did you stare at your Transformers lunchbox for hours on end in a desperate attempt to invoke even the slightest fit of movement? Did you wise up, get a water-cooled PC tricked out with Vista and a lifetime subscription to Adobe, and send your lunchbox on an exploratory mission to the Martian poles or the strip club down the street? If so, do you think you could send us your portfolio?

Has anyone noticed any difference? OK then Microsoft, I think you’d better tell them next time you wouldn’t want them to use Macs when talking about PCs. After all it’ rumored you’re paying 300 million for these campaign. Why not throw in a free PC?

And I have a new slogan for you guys: “I’m a PC Running in VM on a Mac”. Say it proudly out loud!
This message has been written and approved on a PC.

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