kwiry Viral Mobile Platform to Drive Offline Audiences Online

Here's an interesting service from kwiry: the company announced the launch of kwiry.com, a viral platform for advertisers, TV/radio networks and others to use text messages to drive traffic from mobile phones to their websites. Once you respond to a partner's ad, kwiry can reach you when you are back online.

The platform essentially turns each text message into a potential page view from the kwiry user community. For example, GamePro Magazine uses kwiry to drive its print readers to GamePro.com. Companies can also avoid the use of confusing URLs to drive people to specific content on their website. Other useful services offered by kwiry include the kwiry reminder service where your text messages are converted into reminders that can be retrieved online.

Viral marketing. Oh, well.