Even in recession, Jiffy Lube and Clear Channel proved to one and all that mobile advertising still works! This was proven in a recent mobile advertising campaign launched where the mobile marketing strategy produced significant redemption, including approximately 50 percent from new customers.

Beginning in September, 105.1 Channel Q (KCCQ, Ames, Iowa) ran a promotion that offered listeners the chance to win free oil changes for a year, if they texted the word JIFFY to 55981.

All who entered received a mobile coupon that included a discount on various Jiffy Lube services, including oil changes, wiper blades, tire rotations and filters. Participants also had the ability to opt in for future offers. Of those who redeemed the mobile coupon, approximately 50 percent were new customers.

(Source) Press

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