30 Sep 08 Iron Man in Your Next Dell PC
Marking the entry of Hollywood in PC manufacturing, Dell and Paramount Pictures have teamed up to allow consumers to preload Iron Man into newly purchased computers. This is the only film currently being offered, and consumers will be able to purchase it for an additional $20 on the price of their newly configured Dell computers.
"The key focus here is to lead off our slow immersion into content as a major piece of the puzzle in terms of what consumers want from a PC," said Rachna Bhasin, director of content for Dell’s global consumer group.
The movie will be preinstalled on Dell’s Inspiron, Studio and XPS laptop and desktop models. Surely crippled with DRM, consumers will be able to watch it on their computers, their TVs and burn one copy to DVD. Dell hopes to increase the selection of movies in the future.
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