iGoogle customized for iPhone

Google's never-ending quest to customize every one of its products for the Apple iPhone continues, the latest being Google's personalized homepage, iGoogle. iPhone users can now access all their Google gadgets and RSS feeds they have subscribed to from their iPhones. This version has many improvements compared to the standard iGoogle accessible on other mobile phones. The standard version displays feeds and a very small number of gadgets. Users have to manually add the items and the number of items displayed from a feed cannot be changed.

iPhone users can access iGoogle via http://google.com/ig/i and they will be automatically be directed to this URL if users types in http://google.com/m, the URL for other mobile phones.