Thanks to easier directions provided by ifbyphone, Batteries Plus is certainly getting a big boost as far as properly directing customers their way.

With the new toll-free Store Locator, this new software solution routes callers based on their needs and location: customers are routed to the nearest retail store of their choice, product shoppers are given direct access to product support experts, and prospective franchisees are directly connected to the corporate franchising department.

When a customer calls Batteries Plus, Ifbyphone’s solution asks the customer their intent, and if they are looking for a retail store, executes a reverse-lookup on the customer’s phone number to find their current location. The customer is then presented with the addresses of and distances to the 3 stores closest to their current location, and can conveniently choose the store to which they will be connected.

(Source) Press

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