Do you happen to dig the great looks of the HTC Diamond or the Touch Pro? If you had enough cash, and just happened to be working over at HTC, wouldn’t you want to ensure the great design of the future smartphones you are producing? Well, I would, and if I’d have enough cash in my pockets I’d just go out and buy some design companies. And guess what, that’s just what HTC did! HTC has joined forces with One & Co. Actually HTC bought One & Co, a company who also worked with brands like Adidas, Sony, Apple, TiVo, Coca-Cola and more.

Horace Luke, Chief Innovation Officer, HTC Corporation said:

Design is key, it is why you love or hate something Integrating iconic design into HTC products is an inspiring and dynamic challenge that requires a unique combination of consumer insight, creativity, innovation and an appetite to take risks; attributes that embody One & Co.

I can’t wait to catch a glance at the upcoming HTC smartphones! Don’t you?g

via Press