SONY AND QUVIS TEAM TO DELIVER 4K DIGITAL CINEMA PROJECTION SYSTEM

Combination of Sony SXRD 4K Projector and QuVIS 4K Capable Server Offers Exhibitors the Core Infrastructure Necessary for a New Era of Cinema Technology

ORLANDO, Oct. 25, 2005 – At ShowEast this week, Sony and QuVIS are announcing the availability of QuVIS' Cinema Server, which has been developed by QuVIS to work with Sony's SXRD 4K digital cinema projector.

Sony is bringing its SXRD projector, which is now available and shipping to customers, to ShowEast fresh off a successful demo last week in Hollywood, where the final, market-ready version of the projector was unveiled. The joint development relationship with QuVIS marks the continuing evolution of both companies' digital cinema technologies.

"When we designed our third-generation digital cinema and mastering servers, we understood what the industry might want in terms of resolution, bandwidth and interfaces," said Kenbe Goertzen, CEO of QuVIS. "When Sony approached us to pursue development of a 4K DCI-compliant server, it was entirely consistent with our road-map and thus became more a matter of resource allocation than a complete redesign of an existing product. We are very excited to be supporting their 4K projector."

Designed as a platform for digital cinema playback, the QuVIS Cinema Player offers a range of options today, including 2K, 3D, DCI JPEG2000, MXF and AES encryption and key management. The QuVIS Cinema Player 4K is the logical next step for the QuVIS Cinema Player range of options, and, according to QuVIS, in conjunction with the Sony SXRD technology, eliminates debate about the "possibility" of a future 4K system. Both QuVIS and Sony have the resources and commitment to deliver solutions that meet or exceed the DCI spec.

"Enabling the effective implementation of digital cinema is more than developing a new product," said John Scarcella, president of Sony Electronics' Broadcast and Business Solutions Company. "It's about offering exhibitors a more complete and cost-effective system solution, and that's what we've been able to achieve by working with QuVIS. Their server architecture was clearly the ideal complement for our SXRD projector, in terms of their technology's scalability and flexibility."

Sony's SXRD 4K digital cinema projector features a 4096 x 2160 pixel resolution to produce nearly four times the pixel count of current high definition TV displays. Complementing the projectors' outstanding pixel resolution is a high contrast ratio for deep blacks, outstanding picture uniformity and superb signal processing, including 4:2:2 to 4:4:4, which yields better tonal reproduction.

"We've continually worked to improve and refine our SXRD technology to ultimately deliver the type of moviegoing experience that theater patrons desire," said John Kaloukian, general manager of display systems for Sony Electronics. "This relationship with QuVIS is part of our ongoing effort to work with leading companies to develop the highest-quality digital cinema solutions."

Since 1999, the QuVIS architecture has played an integral role in the digital cinema industry. QuVIS digital cinema servers were the first to play both 4K and 2K content, as well as the first to play and master 3D content.

###

About QuVIS, Inc
QuVIS Inc., is the leading provider of hi fidelity high resolution motion imaging technology. The QuVIS line of servers, recorders and players provide guaranteed image quality using Quality Priority Encoding, (QPE™). QuVIS also offers optional JPEG2000, MXF, secure encryption and key management for a complete end to end digital cinema solution. QuVIS offers servers for real-time mastering and recording of content for SD through 4K for production, post production, digital dailies, digital cinema exhibition, simulation and large screen displays. The ASIC version of QPE, embodied in the QuVIS Digital Mastering Codec (QDMC™), offers new capabilities for the image storage, analysis and communication industries and is available for OEM and licensing applications. For information contact QuVIS, Inc., 2921 Wanamaker Drive, Suite 107, Topeka, KS 66614, (785) 272-3656, or visit http://www.quvis.com.

QuVIS Cinema Player Overview:

The QuVIS Cinema PlayerTM was specifically designed for the digital cinema market, delivering flawless images to the silver screen. QuVIS architecture supports resolutions through 4K to protect your investment into the future. To accommodate today's projectors, the QuVIS Cinema Player provides transparent real-time playback of a 2K image from a 4K master. In addition to film-resolution playback, the QuVIS Cinema Player supports current video broadcast standards including High Definition (HD) and Standard Definition (SD) playback at guaranteed quality levels the first time and every time.

QuVIS Cinema Player Features Include:

DCI MXF Support

QuVIS Cinema Player Specifications:

General:

Power supply: Auto-switching, 50/60 Hz, 90-250V

Power consumption: 400 watts

Operating temperature: 32°-140° F (0° - 45° C)

Operating humidity: 10-90% (non-dew)

Weight: 38 lbs (17.24 Kg) depending on configuration

Dimensions (H x W x D): 3.5 x 17.5 x 22" (8.89 x 44.45 x 55.88 cm) 2 RU

Operational Performance:

Standard configuration, (play time dependent on configuration): HD/D-Cinema
(~2.5 hours)

(Storage estimates based on real-world recording tests.Exact storage results
vary depending on content, source quality, frame rate, and image settings.)

Storage, internal maximum: 588 GB Mirrored capacity (~10 hours)

Storage, external: Available

FF/REV time: Instantaneous

Search Speed fwd/rev: 1-1000x; plus jump to end/jump to beginning

Slow-motion range fwd/rev: 0.1-0.99x via RS232/RS422

Audio Performance:

Sampling frequency: 44.1 or 48 kHz selectable

Quantization: 16-bit, 20-bit, 24-bit selectable Input/output level: +4 dBu

Audio phasing support: Sync audio to video clips recorded at any frame rate

Audio Input/Output:

Digital audio channels: 12 channels (6 XLR pairs with breakout cable, AES/EBU,
600 Ohm x 6)

Analog audio channels: 2 (XLR, 600 Ohm x 2)

Analog headphone out: 1 (1/4" phone jack x 1)

Data:

Ethernet 10/100/1000 (included): Still image transfer/extraction/clip creation
using QuClips and QuBit control using QuRemote.

Video Performance:

Standard Formats-NTSC, PAL, graphics formats, 720P, 1024, 1035, 1080, D-Cinema
HD, D-Cinema 2K, Interlaced, Progressive, Segmented Progressive (sF) and other
HD

Frame rates: 23.98, 24, 25, 50, 60 or others as applicable

Quantization: Nominal 12-bit internal initially; 16-bit internal with QDMC
option

Compression: Quality Priority Encoding (wavelet-based) or Optional JPEG 20001

Subtitling:

CineCanvasTM: Standard

QuVIS Title MasterTM1: Standard

Video Output:

HD-SDI: SMPTE 292: BNC x 2 out

SD-SDI: SMPTE 259: BNC x 2 out

3D/4:4:41: SMPTE 372M: (dual-link HD-SDI): BNC x 2 out

Play Control:

RS-422, IP: Standard

GPI: 4 in/4 out, programmable I/O

User Interface: 4 Line LCD/VFD; 4 LEDs for status; QuRemote; Third party
controllers via 422, Odetics

Security:

Three level password protection: Standard

CineLinkTM local link encryption: Standard

Conditional access support: Standard

Content Security: Standard, Real-time playback of AES (128-bit) encrypted
content

Additional Options/Information:

JPEG 20001: Optional

4K Direct Play: Optional

SDK1: Optional, for low level integration with third party systems