The Approach 7 multimedia processor is a new technology created by Zoran Corporation which enables cell phone users to watch HD video on their handsets. The new technology is comprised of a universal HD video player, video display enhancement tools, and built-in HDMI interface enabling camera phone users to enjoy high-quality still photos as well as HD video and audio on any large screen HDTV. The technology is based on Zoran’s industry leading Coach digital camera image signal processing (ISP).

Mobile handsets can now include image and video stabilization, ISO 3200, H.264 HD video recording, patented Z-light wide dynamic range, patented temporal noise filter for highly-effective noise suppression and compression efficiency, real-time lens distortion correction and hardware face detection and tracking. High end multimedia and camera functions are widely seen in the industry to be the next hot trend in cell phone applications.

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