Haunted Theme Park Goes Mobile Interactive

Premier Haunted Theme Park announced Wednesday their new Text2Scream attractions for the 2007 Halloween season. This program lets park visitors interact with animated props in scare zones found throughout the park via their mobile phones and devices. The scare zones are set up where customers least expect them and are designed so that once you've been scared, you can join in on the fun and scare another unsuspecting soul.

The Text2Scream system is powered by INCLIQ Media's proprietary mobile technology platform. The system goes beyond mere text messaging by providing the end user with a rich graphical user interface, and it integrates with the computer systems running the Shocktoberfest attractions.

In addition to the scare zones, Shocktoberfest is leveraging the technology to power the video screens in their brand new attraction - Club Shock, a haunted night club where customers can send chat messages to the screens as well as request songs from the DJ and play group-based interactive games.