Hallmark became popular for its greeting cards, much of which are still in use but have slowly gone passé. While we see a lot of their competitors turn to something similar, like e-cards and the like, Hallmark has adapted a new kind of technology in sending greetings to loved ones and friends. The new transition is the Hallmark Mobile Greeting Service which launched a couple of days ago.

For starters, the Hallmark Mobile Greetings will be made available to a handful of mobile phones in the market. But just like most apps, expect them to cater to most of the smartphones which can be sent from one mobile network to another.

The Hallmark Mobile Greetings can be downloaded to a cellphone for free from their site. Users can then send greetings to other mobile phones. In addition, consumers also can send greetings directly from mobile.hallmark.com for delivery to a mobile device.

Each Hallmark Mobile Greeting costs 99 cents. Fees are billed as part of monthly service-provider charges and the sender is only charged if the recipient opens the mobile greeting.

(Source) Press

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