Pro Review:GAMESPOT Review the Herbie Fully Loaded Video Game and they say-"Mobile publishers view their market the way their console colleagues did in 1982. Now, as then, the customer is given very little information about a game at the point of purchase. Branding--at least in the eyes of publishers--is therefore the single most important component of a mobile game. Herbie: Fully Loaded features the vehicular movie star, along with the freckled visage of Lindsay Lohan. What it doesn't feature is gameplay, creativity, or audiovisual fidelity....."