Choice Hotels is bound to get on the map with this news that they have developed a global app for iPhones aimed at easing the travel planning process through the launch of the Choice Hotels Locator iPhone application. This free-of-charge application allows users to book rooms anytime, anywhere using one of the most popular wireless devices available on the market.

“The new iPhone app extends Choice’s position in the hospitality industry as an eCommerce innovator,” said Chris Malone, chief marketing officer for Choice Hotels. “Choice has taken its highly successful distribution platform and extended its reach to customers using mobile and GPS devices around the world.”

Customers can now find and book Choice properties worldwide via a wireless version of ChoiceHotels.com available through any web enabled mobile device. Travelers can also locate our hotels around the world on the majority of Global Positioning Devices in use in cars, hand held devices and even on golf carts.

This new application now provides over 11 million iPhone users with unprecedented access to over 5,800 hotels right in the palm of their hand.

Features of the initial release of the Choice Hotels iPhone App include the ability to:

• Search and book the closest hotel to any given location worldwide using GPS technology
• Make changes to or cancel existing reservations
• Find hotel locations on a map based on current position
• See street view hotel images
• View hotel photos
• Choice Privileges rewards program account access
• Get door-to-door directions to and from hotels
• Get hotel details and amenities
• Locate hotels by city, zip code, airport code, address or popular attraction
• Call hotels directly or 800.4CHOICE

(Source) Press

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