To most iPhone and iPod Touch owners, seeing ads is nothing new. But apparently there is something different about this ad from i.TV. i.TV 1.4 includes a dedicated menu tab for Comcast subscribers, the world’s first “shakable” advertisement, AT&T U-verse listings and major performance improvements.

“Along with efforts to make i.TV faster and more stable, i.TV 1.4 includes a special menu tab for Comcast subscribers with information about video-on-demand offerings,” said i.TV CEO, Brad Pelo. “Yes, i.TV is a movie, DVD and TV guide for the iPhone and iPod touch, but it is also a hub where media companies can directly interact with their customers.”

i.TV has also integrated services from companies like TiVo and Netflix in order to connect users with their favorite media providers. With the release of i.TV 1.4, i.TV users now have instant access to Comcast video-on-demand listings.

i.TV is a free download for the iPhone and iPod touch, available exclusively in the US and Canada from the iTunes Store.

(Source) Press

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