Ericsson launched a new social networking software for mobile devices, the Pixl8r and the Social Media Portal. These new technologies offer a simplified way of sharing user-generated content between friends across networks.

The Pixl8r initiative is an open-standard solution that allows real time sharing of photos. Mobile subscribers can easily share social media across different portals and receive SMS notifications from friends’ activities. Pixl8r creates a federation of community portals that can connect the world’s about four billion mobile users.

With Ericsson’s Social Media Portal, operators can deliver a Pixl8r-compatible social networking service quickly and cost effectively. Consumers can easily connect to the social web using any mobile phone. The solution does not require client downloads, making it easy to use, and encourages posting and accessing of real-time, user-generated content to diverse internet communities.

Content is automatically backed up on a community portal that offers personal storage, synchronization, unified messaging and services for sharing content such as photos and videos with friends and family.

(Source) Press