Mobile operators and content owners are the prime target of this new technology, developing and deploying Live and On Demand TV video services for the iPhone. The use of video via mobile devices has become evidently growing and thanks to the new iPhone OS 3.0, Envivio plans to use this to deliver the growing demand requirements to people who lean on mobile TV today.

iLiveTV delivers everything mobile operators and content owners need to deliver TV to iPhone users. iLiveTV includes the Envivio 4Caster C4 world-class video encoding platform, content delivery server software.

So if you have been chained to YouTube and other video streaming services, expect a new wave of sites and services to come out once this technology is taken into their wing and optimized to deliver the visual privileges that has invaded the mobile features we see today. The ultimate winner is the mobile users since now, they are on the brink of having a wider selection of video sources once companies settle down with the iLiveTV.

(Source) Press

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